Lean into long-tail search with the added value of EEAT
Improve the experience you offer through high-quality content
Focus on the E, E, and A of EEAT
Highlight your real-life authority in your online presence
Keep EEAT at the forefront of your mind
Stand out and give people a reason to visit your site
Find your audience of one to cut through the noise
Always pay attention to the people that matter
Future-proof by focussing on the middle and bottom of the funnel
Stop getting distracted and go back to the basics of search intent
Evolve your approach from SEO into HEO
Think about the user above anything else
Think about the user, not the search engine
Leverage natural language processing to unpack user intent on a whole new level
Return to the basics with your content strategy
Develop a user-enriched, strategic approach to content
Have conversations and listen to your customers before turning to SEO research
Recognise the value of creator-led SEO
Influence organic search by working with influencers
Pan your business for thought leader gold
Invest in creativity and make your copywriting more human
Put the human and the author first to differentiate your content
Harness informational content on your e-commerce site
Reduce, reuse, and recycle the content that you have already produced
Validate your long-form content with the help of AI assistants
Stop neglecting internal links and your link profile
Take greater advantage of internal links through a complete internal linking strategy
Take your internal linking a step further by linking to subcategories from the parent category page
Improve your internal links using Python string-matching
Stay on top of both your link-building and mention-building
Build human connections to build better links
Find ethical backlinks and better content by leveraging happy customers
Focus less on quantity and more on quality, relevant links
Stop being afraid of building category page backlinks
Build the right links to build brand authority
Make sure that your site is built on solid technical foundations
Don’t lose ground when it comes to site speed
Take control over who can access your content
Take SEO more seriously during a migration or relaunch
Improve your SEO audits and make them more meaningful
Diversify your skillset beyond just organic search
Go holistic and work more closely with other marketers
Cut across channels with the power of multimedia
Learn more and do more with Performance Max
Start integrating video into your SEO strategy
Foster a collaborative environment to achieve success
Start thinking more like a product manager
Ensure that SEO takes its rightful place as a strategic business function
Raise the status of SEO within the business
Get buy-in from your stakeholders despite the changing SERP
Do more SEO testing and experimenting
Don’t forget about the power of analytics
Focus on what really counts: fresh, relevant data
Use data wisely to improve your processes and prevent future damage
Improve your ability to handle large amounts of data and perform data analysis at scale
Make better use of your data by preparing a database
Use GA4 to properly analyse and read your data
Track the metrics that actually move the needle
Learn how to better analyse user behaviour and conversions
Stop overworking and focus on the tasks that matter
Make the most of your time by thinking better and rushing less
Start incorporating programmatic approaches and rule-based automation into your SEO
Enhance your day-to-day tasks by leveraging AI
Learn prompt engineering and AI to improve your SEO workflow
Optimize for the algorithm that matters most to you
Go deeper into managing your local knowledge panel
Research market-relevant events to stay ahead in international SEO
Build an in-house team to elevate your game
Learn how you can do more with less
Embrace the changes and challenges that come your way